Project Overview

Giebner Media embarked on a reimagining journey for DeFino Villa Insurance, led by Gene Villa, to revitalize their brand identity. Starting with their existing logo, we envisioned a design that not only retains the essence of their heritage but also propels the brand into the modern landscape with elegance and professionalism. The result is a distinctive logo, enhanced with a gold texture that exudes sophistication and a commitment to excellence, perfectly symbolizing the DeFino Villa Insurance brand in the contemporary insurance market.

OBJECTIVES

Our primary objectives were to:

• Transform the existing logo into a vectorized format, ensuring it maintains its integrity across all platforms and scales.
• Incorporate a distinctive gold texture to the logo, symbolizing the premium quality and reliability of DeFino Villa Insurance services.
• Elevate the brand’s visual identity to reflect a modern, professional aesthetic while honoring its longstanding reputation in the industry.

SCOPE OF WORK

Initial Consultation and Briefing: Our journey began with a deep dive into the DeFino Villa Insurance brand's history, values, and vision for the future. This initial consultation set the stage for a design that truly reflects the brand’s essence and aspirations.

Technology Integration: Leveraging advanced graphic design software and techniques, we transformed the old logo into a high-quality, vectorized format. This not only ensures consistency across various media but also enhances the logo’s adaptability for future branding needs.

Design Execution: The design process focused on reimagining the logo with a modern twist. The introduction of a gold texture brought a new level of sophistication and distinctiveness to the logo, making it stand out in the competitive insurance market.

Review and Refinement: Throughout the design process, we engaged in a collaborative review and refinement phase with Gene Villa. This iterative approach ensured the final logo not only met but exceeded expectations, perfectly aligning with the brand’s identity and strategic goals.

Final Delivery: The project culminated in the unveiling of a refreshed and vibrant logo for DeFino Villa Insurance. This new logo, characterized by its vectorized design and distinctive gold texture, is now poised to represent the brand with a renewed sense of professionalism and elegance across all platforms.

The logo redesign for DeFino Villa Insurance is a testament to Giebner Media’s dedication to marrying tradition with innovation. Through this collaborative effort, we have crafted a logo that not only pays homage to the brand’s roots but also sets a new standard for its visual identity in the modern era.