Project Overview

Giebner Media took on an exciting venture with Auto MD, spearheaded by Kevin Inkell, to invigorate the brand with dynamic motion graphics. Our goal was to encapsulate Auto MD's automotive expertise through sleek, innovative visuals, breathing life into the brand. Utilizing a carefully selected template to optimize costs and project timelines, we crafted an animated logo that captures the essence of Auto MD’s services. Furthermore, we developed a GIF for use as a Web Clip image, ensuring that when Auto MD's website URL is shared on Facebook, the animation springs into action, offering a glimpse into the brand's dynamic character.

OBJECTIVES

The primary goals for this project included:

• To visually articulate Auto MD's brand identity and expertise in the automotive field through high-quality logo animation.
• To enhance digital engagement and brand recognition by developing a GIF that functions as an eye-catching Web Clip image for social media shares, particularly on Facebook.
• To ensure the project is cost-effective and delivered within a shortened timeline by leveraging a sophisticated animation template.

SCOPE OF WORK

Initial Consultation and Briefing: Our process commenced with an in-depth dialogue with Kevin Inkell to fully grasp Auto MD’s vision and the message they sought to convey through animated branding elements. This phase laid the groundwork for a targeted and impactful design strategy.

Technology Integration: By selecting and customizing an animation template, we integrated cutting-edge motion graphics technology to bring the Auto MD logo to life. This approach not only saved on costs and time but also ensured a high-quality final product.

Design Execution: The animation phase was marked by creativity and precision, focusing on creating a visually engaging logo that reflects Auto MD's innovative and expert stance in the automotive industry.

Review and Refinement: Through iterative feedback and meticulous refinements, the animated logo and GIF were perfected to meet Auto MD’s expectations and brand vision. This collaborative process ensured the final deliverables were both impactful and aligned with the brand’s identity.

Final Delivery: The project culminated in the delivery of a compelling animated logo and a strategically designed GIF for Auto MD. These assets serve not just as visual enhancements but as pivotal branding tools that encapsulate Auto MD’s dynamic presence in the digital space.

The collaboration with Auto MD showcases Giebner Media's dedication to leveraging creative solutions and technological efficiency to enhance brand visibility and engagement. This project stands as a testament to our ability to transform traditional branding elements into captivating digital experiences that resonate with audiences and elevate online presence.